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    • Customer Experience
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    • Women in Leadership
  • FAQ
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CX Advisory Board


Christine Lyles Smith

Spectrum Reach
Director of Sales

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Area of Expertise

Specifically focused on B2B customer experiences related to audience and impressions based video advertising programs serving a variety of investment stakeholders from direct SMB owners, advertising agency planning and buying teams, and CMOs. Touch points
25 years in media strategy, sales and leadership, built upon a foundation of developing inspired, innovative and effective tactics, alignment of clear goals matched to measurable execution, systems improvements that maximize efficiency, cultivating team leaders, and above all a focus on fulfilling customer relationships.

Specialties: • Television, streaming and online audience based video advertising campaigns, integrating SEM, social and programmatic platforms
• Leadership and sales team management
• Systems and workflow improvements; Certification in Lean Six Sigma
• Strategic marketing plan development with specialization in small business tactics
• Creation of business development and marketing plans for start-up ventures and expansion of services 

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    Contact Christine Now!

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UCSB Professional and Continuing Education
​2160 Kerr Hall
University of California
Santa Barbara, CA
93106-1110
professional.ucsb.edu
Contact Us

Teri Nardo-Irvin - Program Coordinator
Customer Experience Program
Email: teri.ucsbpace@zschool.education 
​Phone: 805-395-9770


Teri Nardo-Irvin - Program Coordinator
Cybersecurity Program
Email: 
teri.ucsbpace@zschool.education
Phone: 916.265.0440
​
Lisa Doering - 
Program Coordinator
Engineering Leadership Program 

Email: lisa.ucsbpace@zschool.education
​Phone: 415.228.0592


Anna McAlister - Program Coordinator
Women in Leadership Program

Email: anna.ucsbpace@zschool.education
​Phone: 253-240-3880
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