CX Advisory Board
Christine Lyles SmithSpectrum Reach
Director of Sales |
Area of Expertise
Specifically focused on B2B customer experiences related to audience and impressions based video advertising programs serving a variety of investment stakeholders from direct SMB owners, advertising agency planning and buying teams, and CMOs. Touch points
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25 years in media strategy, sales and leadership, built upon a foundation of developing inspired, innovative and effective tactics, alignment of clear goals matched to measurable execution, systems improvements that maximize efficiency, cultivating team leaders, and above all a focus on fulfilling customer relationships.
Specialties: • Television, streaming and online audience based video advertising campaigns, integrating SEM, social and programmatic platforms • Leadership and sales team management • Systems and workflow improvements; Certification in Lean Six Sigma • Strategic marketing plan development with specialization in small business tactics • Creation of business development and marketing plans for start-up ventures and expansion of services
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