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  • Home
  • About
    • The CX Difference
    • Our Faculty
    • About UCSB
    • Our Partners
  • INDIVIDUALS
    • Curriculum
    • Who Should Attend
    • Upcoming Class Dates
  • Register
    • Register Now
    • Pay Now
  • Corporate Programs
  • Contact

CX Advisory Board


Nik Ocello

Laufer Valve Technology, Inc
Product Sales Manager

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Area of Expertise

YOUR Customer Experience Strategy, YOUR Customers, THEIR Experience Journey, Customer-Focused Innovation, Customer First Culture, Principles of Customer Relationship Building,Customer Experience Functional Alignment, Accelerate & Improve Decisions with Data
My career path is eclectic, having learned from a number of industries and niches, blending everything I've learned to give me a unique perspective and skill-set.

I began working at my godparents' restaurant at 16, and held 2-3 restaurant jobs through junior and senior years of high school and into college. I branched out in college to advising, counseling, and even teaching my fellow undergrads. The Recession hit and forced me to look beyond my immediate field to other opportunities. This took me to account management for Southern Wine and Spirits, then to Katana Software as an account manager and, within a year, Services Manager. Eventually, I came back to my old love, restaurants, as management and was running Bunker Hill Bar & Grill in the financial district in Los Angeles by age 29. I jumped to Levy Restaurants and ran multiple restaurants, simultaneously, every game; four at a time in Staples Center and two at a time in Dodger Stadium.

I asked my longtime girlfriend to marry me and decided 80-90 hour weeks weren't conducive to being recently-engaged. I picked up a job working for AIG as a life insurance agent, giving me the flexibility I craved, but a car accident and subsequent whiplash made driving for hours at a time migraine-inducing. I now work for Laufer Valve Technology (LIAG) as a Product and Sales Manager. Working for LIAG allows me to leverage my long-term experience in education, advising, services, and sales for a great company that sells amazing products, which literally make the things we put onto and into our bodies safer to consume and less costly to the environment we live in.

My focus is gaining, retaining, and training customers into Brand Heroes through bettering services and CX. My BA in English: Creative Writing helps me specialize in communicating with every level of employee, from production floor tech to ownership, and leverage that expertise to further brand recognition, interaction, and retention.

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Location

Customer Experience Program 
​​
2160 Kerr Hall
University of California
Santa Barbara, CA
93106-1110


Contact Us

​Tina Smith
Program Director 
Email: tinasmith@professional.ucsb.edu
​Phone: 805-395-9770
Customer Experience Certificate 
​
at the University of California Santa Barbara Professional and Continuing Education | Extension 



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